Project overview

The product: is a complete e-commerce website which sells apparels, electronics and other needs. This site is for the age group in between 16 to 60 year olds.’s goal is to keep the experience smooth and easily understandable

The problem:

Existing e-commerce websites have cluttered designs for browsing through products, and have a really complex checkout process.

The goal: will be user friendly and minimal by providing clutter free navigation and user friendly checkout process.

My role:

Lead UX Designer for the website design.


Conducting Interviews, creating paper and digital wireframe, low fidelity and high fidelity prototyping, iterating on designs and responsive design.

User research


With the help of interviews I have conducted I was able to understand and fell user pain points and it immensely generate empathy maps. I also got to know that many people do online shopping as a fun hobby and a way to relieve stress from work. But many websites are not user friendly designed and have a lot of content cluttered which makes the excitement of the user vanish. 

Pain points: 

  1. Because of the cluttered arrangement of content, navigation among pages is a bit confusing and stressful.

  2. The websites are not user engaging or friendly.

  3. The checkout process of many websites are complex and especially confusing for people with disabilities and elder people.

The design

Paper wireframes:


Digital wireframe:

Low-fidelity prototype:



High-fidelity prototype:



About Me

I’m a computer science graduate with a creative twist, having spent the first six years of my career immersed in the world of graphic design. My journey then led me to the dynamic realm of UI/UX design, where I’ve found my true passion. I thrive on the intersection of technology and aesthetics, weaving user-centric experiences with a deep understanding of the digital landscape. With a strong foundation in both computer science and design, I bring a unique blend of problem-solving skills and an eye for detail to every project I undertake. My goal is to create intuitive, visually engaging interfaces that not only meet users’ needs but also exceed their expectations. I’m on a perpetual quest to learn, innovate, and transform pixels into meaningful, delightful experiences.

Follow My Journey


Adobe Illustrator 90%
Adobe Photoshop 75%
Adobe InDesign 85%
Adobe XD 85%
Figma 80%
WordPress 90%
Photography 85%

I love to collaborate and make awesome content. Let’s talk!

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