I was initially approached by a close associate to develop the logo for Zawa Foods. What began as a single branding assignment soon evolved into a comprehensive brand transformation project. After several rounds of creative exploration and strategic refinement, I successfully established the complete visual identity of Zawa Foods, including its packaging design system across the product range.

Following the brand rollout, I led the development of their website, ensuring that it aligned with the premium positioning of the brand while providing a seamless user experience. In parallel, I took ownership of their digital presence by managing their social media platforms, creating content strategies, writing scripts, editing promotional videos, and maintaining consistent brand communication across channels.

Beyond design and content, I also assisted the founders in business development planning, contributing ideas on market positioning, growth strategy, and long-term brand scalability. This end-to-end involvement allowed me to not only shape the look and feel of Zawa Foods but also play a strategic role in building its foundation for sustainable growth.